An ever-evolving relationship.

Photo by Marvin Meyer on Unsplash

Over a year spent weaving in and out of lockdowns and two bouts of quarantine later — it’s safe to say that media, in all its incarnations, has become inseparable from real life, whatever that means.

We’re living, working, socialising and relaxing through screens, observing a full life through blue light tinted glasses. Truth be told, things have been this way for far longer than we’d care to admit, but 2020 was a wake up call causing me to reevaluate the role that media plays in my life.

Much like how listening to people…


Young journalists find strength in numbers at the Future News Worldwide conference, turning challenges into opportunities.

It’s an uphill battle for journalists breaking into the industry when obstacles faced by professionals are at an all-time high.

Despite this, 100 young people from 53 countries met at the Thomson Reuters Headquarters in Canary Wharf, London’s bustling financial district, to learn about the challenges faced by modern-day journalists. Passionate, eager and determined — the delegates were handpicked by the British Council from over 3000 applications to attend the Future News Worldwide 2019 conference.

On 14th July, I made my way to London as a Maltese representative to join the cohort. I had just closed off my fourth and…


How do aspiring influencers sustain their online identity? #notspons.

Photo by Kate Torline on Unsplash

The rise of social media platforms enabled people — who were not previously well-known, who did not have celebrity status and who were not thought leaders in any given field — to become influential within a chosen niche.

In a previous blog post, I stated that having a huge following is not the most important requirement for influencers. This is because followers can easily be bought, so brands often look out for potential influencers who have earned their followers organically, according to Influencer agency Viral Nation. …


Is engagement the key to success?

Photo by Linda Xu on Unsplash

Instagram, with its simple design and easy-to-use functions, has become the platform of choice for people who want to become influencers. This popular ‘micro-blogging’ platform is deemed superior to its predecessors as it has merged — or replaced — the tools available on other social media platforms, such as Snapchat’s 24-hour stories, Youtube’s videos, and Facebook updates.

People who started out by blogging or vlogging on Youtube soon saw how Instagram could be utilized to promote their website or channel. …


The business of self-branding and influence.

Photo by Jakob Owens on Unsplash

The digital age has transformed the term influencer from a social media buzzword into a potentially viable occupation being pursued by numerous youths.

Although there are no hard and fast rules determining what makes an influencer influential, such persons are identified by their large following and active online presence.

Instagram is the latest social media platform that has enabled common people to grow their audiences and become influential in their area of choice; from fashion, to entrepreneurial, to travel, lifestyle or foodie accounts — the easily digestible bite-sized posts on Instagram have made it the platform of choice for aspiring…


Credit: Sergey Nivens

We are living in the age of information overload, where we have access to 1,200 petabytes (1PB= 1000000000000000B =1015 bytes =1000 terabytes) of data contained within the main cyber storage companies including Google, Facebook, Amazon and Microsoft. This excludes other companies such as DropBox, and does not take into consideration information existing on the DarkWeb. According to the Washington Post, it would take approximately 305.5 billion pages to print the whole Internet.

The internet grows in leaps and bounds by the second, and our capacity for computing grows with it. The information which exists at the touch of our fingertips…


Before marketers, hackers or the invisible person ruling the world sift through our data to find ways of selling us something, the social media platform itself finds a way to keep us engaged so that the more time we spend on their site, the more likely it is that we click on an advert and slip another note into their wallets.

In my previous blog post, I wrote that ‘Platforms gather as much data as they can to make ads relevant for every individual, to increase the amount of clicks they get and generate a higher income. …


A group of men in balaclavas burst into a bank, shouting as they make their way past the security guards. The assailants are masked and armed with baseball bats. Aggression will ensure cooperation. This is a robbery. Bank employees are pushed over and assaulted. Onlookers are scared, some are crying.

The robbers get what they came for and run. No money leaves the bank.

Your identity is now your most valuable possession.

The Royal Mail ad banned for being too scary. Picture: ASA / SWNS

The Royal Mail advert ‘Heist’* has been banned in the UK by the Advertising Standards Authority for being ‘‘too scary’’. Seven viewers complained after the ad was shown…


I’m the kind of person whose always rushing from one place to the next, trying not to be late and occasionally succeeding. I don’t have much free time, and when I do get some time to myself, I often take my very cracked phone out of my bag and scroll and scroll and scroll till I get so bored that I either fall asleep or have to go do whatever it is that I have to do next.

I’m not someone who posts much on social media. I upload a few photos that might mean something to me, my shared…

Carla Z

Media and Communications Graduate, University of Malta. Exploring Online Identity.

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